HARNESSING ARTIFICIAL INTELLIGENCE FOR JOB OPPORTUNITIES IN NIGERIA BREWERY
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Abstract
The integration of artificial Intelligence (AI) technologies into various sectors of human endeavours has ignited debates about its impact on employment. Recently, there have been growing concerns that AI could pose a debilitating threat to traditional job roles, and that it could create job displacement, social and economic disparity among regions and industries due to uneven adoption of AI due to different cultural and religious orientations of citizens. This research, therefore, explores how AI serves as a catalyst for job opportunities rather than a threat to traditional roles, By analyzing empirical data collected from administering two hundred and fifty structured questionnaires at fifty questionnaires to each of the five selected branches of Nigeria Brewery Plc, namely: Lagos, Ota, Aba, Kaduna and Ibadan branch. The analysis was based on Chi-square and t-test via SPSS version 26.0. The finding revealed that 70.5% of respondents agreed that AI plays an essential role in creating job opportunities as it creates new roles and generates new skill gaps to be filled, rather than replacing traditional roles. The study equally showed that there is a general lack of sensitisation and public awareness on the implementation and adoption of AI technology. The research further examines the ways AI complements human capabilities, creates new job categories, and reshapes existing industries. More so, the study investigates the importance of upskilling and reskilling initiatives to adapt to the evolving job market. Ultimately, this research provides insights into the symbiotic relationship between AI and employment, emphasising the potential for AI to drive economic growth and foster innovation while addressing challenges related to workforce transitions.
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